Information We Collect About You and How We Collect It
We collect several types of information from and about users of our website and products and services that we provide through our website and users who communicate with us, including information:
- by which you or your company may be personally identified, such as your first and last name, home or other physical address, e-mail address, telephone number, any identifier that allows us to contact you, your comments, or any other information that we collect through this website and other websites that we or our affiliates operate that is defined as personal or personally identifiable information or personal data under an applicable law (“Personal Information”);
- required for us to tailor our products and services to you or provide you information that you request. For instance, we may ask for and retain certain Personal Information that you voluntarily provide to us, such as your name, postal address, information about how you heard about us in order to provide you information about our products and services or information about doctors who have been certified to use our products and services or perform our procedures;
- that is about you but individually does not identify you. For instance, we track analytics using cookies that we place on your devices, which allows us to determine the number of visitors to our site, the pages visited, and the length of time they spend on our website or certain portions of it, but these cookies and the third party services that we use for analytics generally provide us with only aggregate data of all of our users; and
- about your internet connection, the equipment you use to access our website, and usage details.
We collect this information:
- Directly from you when you provide it to us.
- Automatically as you navigate through our website. Information collected automatically may include usage details, your computer or digital device’s IP addresses (that is, a unique string of numbers that identifies each device using the Internet Protocol to communicate over the internet), and information collected through cookies and web beacons.
- From third parties, for example, Facebook, Google, and LinkedIn.
How We Use Your Information
Vertos Medical maintains log files of the site traffic on this website. We do not link any information gathered in these log files to Personal Information. Log files are used to manage traffic loads, identify the content most commonly accessed, and information technology requirements for providing reliable service. Information collected includes IP addresses and browser types.
Cookies can be used to provide you with tailored information from a website. This website uses “cookies” so that we can better serve you when you return to our site. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you choose to decline cookies, you may not be able to fully utilize all features of this website. You have the ability to delete cookie files from your hard drive at any time.
Other parties, including Google, Facebook, and LinkedIn, may or do collect Personal Information about your online activities over time and across different websites and services by using cookies and other tracking information. If you access their sites through the website or access our sites on their services, these companies may use this information to track you in this manner.
Personal Information collected on this website may be stored and processed in the United States or any other country in which Vertos Medical or its affiliates, subsidiaries or agents maintain facilities, and by using this website, you consent to any such transfer of information outside of your country.
Google Analytics: Our website uses Google Analytics, a web analytics service provided by Google, to understand how our customers interact with the website. Google Analytics collects Internet Protocol (IP) addresses, which are used to provide the analytic services and to identify from which country, state, or city visitors to our website arrive. Google Analytics mainly relies on cookies to retain your information in persistent storage. Google Analytics transmits the information it obtains to Google, which stores it on its servers in the United States or around the world. Google will use this information for analyzing your use of our website, generating reports on website activity for us and providing other services relating to website activity and internet usage. We obtain data about the website from which visitors come to our website, which pages visitors visit, and how often and for what duration visitors visit particular pages on our website. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.
Currently, we use certain social media sites including Facebook, Instagram, YouTube, and LinkedIn, and we may provide links to these sites on our website. We may also provide information, marketing information, advertisements, videos, user-generated content, and other links on these social media sites that link back to our website. We do not control the providers of any of these social media sites, and their use of your Personal Information, and other information that these social media sites obtain when you access or use them, is subject to the privacy policies of these social media sites. We provide information about how we use social media and links to the privacy policies of the third party services that we use for social media below.
Third Party Services
We may share certain information, including Personal Information, that we collect about you with our service providers who perform functions on our behalf. These service providers may collect information based upon your use of our website. These providers perform such functions as hosting our web servers, analyzing data, providing development and IT and telecommunication support, providing social media services, and providing advertising services, marketing assistance and customer service. If you request information from us, including information about doctors certified to use our products or services, we may share that information with medical providers, including Personal Information, if you provide us with your consent to share such information, to the extent allowed under applicable law. We may also share information about you that typically does not personally identify you but is aggregated with information from other customers. This aggregated information may include data about the number of visitors and the number of requests that we have received from the geographic area in which you are located. Depending on the size of your geographical location, our customers could analyze this information to identify you personally by combining the information that they receive from us with publicly available information, such as information in telephone directories, or other information that they already have about you. In most cases, except as required under applicable law, we do not have control over the data privacy practices of these third parties, and the use of any Personal Information and other data is governed by their privacy policies, which may be updated from time to time.
Our third party social media and advertising providers may place or recognize cookies, pixel tags, web beacons or other technology to track certain information about our website users, including when you visit their sites or services. For example, in the course of serving certain advertisements, an advertiser may place or recognize a unique cookie on your browser in order to collect certain information about your use of the service. An advertiser or ad server may also be able to collect your device’s unique identifier in the course of serving an ad. In many cases, this information could be used to show you ads on other websites based on your interests.
Our service providers include:
California Do Not Track Disclosures
California imposes certain legal requirements regarding “Do Not Track” disclosures. The internet browsers that you use to visit our website may provide certain “Do Not Track” capabilities. Generally, browsers that have these features send a signal to web sites that inform the site operator that you do not wish for the site to track you. We do not respond to these signals because there is not yet a common understanding of how to process these signals or a consensus on what “tracking” means.
Your Privacy Rights Under California’s “Shine the Light” Law
California’s “Shine the Light” law (Civil Code Section §§ 1798.83-84) permits users of this website that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to firstname.lastname@example.org or write us at: Vertos Medical Inc., 95 Enterprise, Suite 325, Aliso Viejo, CA 92656 Attn: Privacy. This opt-out request does not prohibit us from sending you certain disclosures for non-marketing purposes. We will comply with your request(s) as soon as reasonably practicable.
We do not knowingly collect or store any personal information from children except as permitted by applicable law. If you are a resident of California, under 18, and have posted content or information on our website or social media pages, you may ask us to remove content or information that you have posted by contacting us by email or postal mail at the addresses provided below. Your request, however, does not ensure complete or comprehensive removal of the content or information, as we do not have control over our third party providers.
We make every effort to ensure the security of your data in accordance with the applicable data protection laws. No website is completely secure, however.
Contacting Vertos Medical